{"title":"Birth","description":"","products":[{"product_id":"belly-body-oil","title":"Belly \u0026 Body Oil","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eGrowing, stretching, tight skin? We get it, Mama. \u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBoosts skin elasticity to help prevent stretch marks\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants  \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndependently clinically tested and proven to reduce the appearance of stretch marks. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. \u003c\/p\u003e\n\u003cp\u003eRecommended 2-3 bottles per pregnancy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881755170,"sku":"PMBO01","price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml.png?v=1779316158"},{"product_id":"magnesium-body-rub","title":"Magnesium Body Rub","description":"\u003cp\u003eTarget relief and \u003cmeta charset=\"utf-8\"\u003efast-acting comfort for aches and pains.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur natural, physio-recommended Magnesium Body Rub has been expertly formulated using both Magnesium and \u003cspan\u003eSyriCalm™\u003c\/span\u003e to help ease discomfort, promote muscle relaxation, encourage suppleness and deep sleep. D\u003cspan class=\"S1PPyQ\"\u003eesigned for\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"S1PPyQ\"\u003eself-massage to help alleviate common discomforts such as cramping, carpel tunnel, joint pain and muscle tension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMagnesium and SyriCalm™ blend \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases discomfort, aches and pains\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports relief and relaxation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes deep, restful sleep\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and hydrates skin \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle on skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDermatologically tested and approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis creamy blend features a subtle 100% natural fragrance of peppermint.\u003c\/p\u003e\n\u003cp\u003eFree from phthalates.\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881656866,"sku":"PMMBR01","price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-magnesium-body-rub-sleep-support-relaxation-muscle-relief-120ml.png?v=1779316158"},{"product_id":"nursing-pads","title":"Nursing Pad Set","description":"\u003cp data-end=\"222\" data-start=\"169\"\u003e\u003cstrong data-end=\"222\" data-start=\"169\"\u003eReusable organic bamboo nursing pads – Set of two\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"405\" data-start=\"224\"\u003eSoft on skin, strong on support. Our Reusable Nursing Pads are thoughtfully made from organic bamboo cotton, naturally breathable, hypoallergenic, and gentle for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eDesigned to sit discreetly under clothing, they offer reliable protection from leaks while keeping you dry and comfortable throughout the day. Super absorbent and quick-drying, they’re a more sustainable, feel-good choice for your breastfeeding journey.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e+  Made from ultra-soft organic bamboo cotton\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Naturally antibacterial, breathable, and kind to delicate skin\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Absorbent inner core helps prevent leaks\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Machine washable and reusable\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e+  Comes in a set of two\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSimple, sustainable, and essential.\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881361954,"sku":"PMNP2PK","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/210.png?v=1779316162"},{"product_id":"periwash-bottle","title":"Peri Wash Bottle","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSay goodbye to the sting.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cbr\u003eOur Peri Wash Bottle delivers a gentle, targeted stream of water to soothe, cleanse, and support healing in the days (and weeks) after birth. Designed for easy, upside-down use, it’s your go-to for refreshing relief when wiping just isn’t an option.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eThoughtfully \u003c\/span\u003edesigned\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e to calm tender skin, promote hygiene, and bring a moment of comfort when you need it most.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eWhy you’ll love it:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\n\u003c!-- [if !supportLists]--\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eGentle, mess-free cleansing, no wiping required\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSoothes stinging and supports healing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eErgonomic, upside-down design for easy use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eDiscreet, travel-friendly, and reusable\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eBPA-free and recyclable (400ml capacity)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881722402,"sku":"PMPWB","price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-peri-wash-bottle_d9a40f76-3ee3-47a9-84c4-1a86108d0338.png?v=1779316154"},{"product_id":"perineal-massage-oil","title":"Perineal Massage Oil","description":"\u003cp data-start=\"144\" data-end=\"192\"\u003ePrepare, protect, and empower your body for birth. \u003cstrong\u003ePerineal massage makes all the difference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003eSupport your body’s natural strength with our gentle, yet powerful Perineal Massage Oil. Expertly blended with Evening Primrose Oil, Apricot Kernel Oil, Calendula, and Vitamin E, this nourishing formula promotes skin elasticity and resilience, helping to prepare delicate skin for birth and reduce the risk of tearing.\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003e\u003cstrong\u003eClinically proven to help reduce tearing and support a faster, smoother recovery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports skin elasticity and resilience\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"159\" data-start=\"114\"\u003eHelps reduce the risk of perineal tearing\u003c\/strong\u003e during birth\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003eLower the likelihood of an episiotomy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003e\u003cstrong data-end=\"370\" data-start=\"346\"\u003eIncreases blood flow\u003c\/strong\u003e, promoting healthier skin and muscle tissue\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eEncourages post-birth recovery \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports wound healing \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eHelps lower the risk of incontinence\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eRefer to our comprehensive \u003ca rel=\"noopener\" href=\"https:\/\/www.puremama.com\/blogs\/truths\/perineal-massage-techniques-benefits-and-faqs-your-complete-guide-4\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePerineal Massage Guide\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e for tips and techniques. \u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eNo rinsing required. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% fragrance-free. Free from Phthalates. Hypoallergenic and Nut Free. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881787938,"sku":"PMPMO30","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-perineal-massage-oil-birth-prep-reduce-tearing-and-episotomy_fd13c28d-6ca9-4ac3-afbd-9fc6a92bc2d1.png?v=1779316155"},{"product_id":"nursing-balm","title":"Nipple Butter","description":"\u003cp data-start=\"489\" data-end=\"544\"\u003e\u003cstrong data-start=\"489\" data-end=\"544\"\u003eYour go-to nourishing balm for breastfeeding mamas.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"546\" data-end=\"693\"\u003eA 100% natural and organic butter designed to \u003cstrong data-start=\"592\" data-end=\"638\"\u003emoisturise, soften, and condition dry skin\u003c\/strong\u003e, offering comforting support throughout breastfeeding.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"907\"\u003eThis buttery balm helps keep skin feeling \u003cstrong data-start=\"737\" data-end=\"760\"\u003esupple and hydrated\u003c\/strong\u003e with a blend of high-quality, plant-based ingredients including Calendula, New Zealand native Kawakawa, Shea Butter, and Marshmallow Root extract.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1004\"\u003eWith an easy flip-top lid, this non-sticky, gentle balm is \u003cstrong data-start=\"968\" data-end=\"1003\"\u003efragrance free and lanolin free\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1004\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1025\" data-end=\"1059\"\u003e\u003cstrong\u003e+ Provides instant-feeling comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1103\"\u003e\u003cstrong\u003e+ Helps moisturise and condition dry skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1148\"\u003e\u003cstrong\u003e+ Helps support the skin’s natural barrier\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1151\" data-end=\"1178\"\u003e\u003cstrong\u003e+ Gentle and non-allergenic\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1216\"\u003e\u003cstrong\u003e+ Baby-friendly (no need to wipe off)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1216\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1298\"\u003eFormulated specifically for breastfeeding women and suitable for all skin types.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1377\"\u003eNot breastfeeding anymore? It also works beautifully as an everyday lip balm.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414882050082,"sku":"PMNB01","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-nipple-butter-cream-35ml_92f45870-72da-4bff-8903-f748e3b9f4ce.png?v=1779316158"},{"product_id":"luxe-large-tote-bag","title":"Luxe Large Tote Bag","description":"\u003cp data-start=\"238\" data-end=\"513\"\u003eYour new everyday essential. Our Luxe Large Tote Bag is designed to keep up with life on-the-go, with room for all of your daily essentials \u003cem data-start=\"376\" data-end=\"381\"\u003eand\u003c\/em\u003e baby's. Crafted from premium materials and finished with thoughtful details, it’s the perfect blend of form and function.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"794\"\u003eWhether you’re heading to work, the gym, the farmer’s market or the airport, this carryall does it all. Featuring a structured silhouette, interior pocket, and sturdy straps that sit comfortably on the shoulder, it’s your go-to for stylish storage.\u003c\/p\u003e\n\u003cul data-start=\"820\" data-end=\"1065\"\u003e\n\u003cli data-start=\"820\" data-end=\"892\"\u003e\n\u003cp data-start=\"822\" data-end=\"892\"\u003e\u003cstrong\u003eSpacious main compartment fits a laptop, lunch, spare shoes and more\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"893\" data-end=\"959\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"895\" data-end=\"959\"\u003e\u003cstrong\u003eInterior pockets to keep essentials organised and within reach\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"960\" data-end=\"1009\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"962\" data-end=\"1009\"\u003e\u003cstrong\u003eDurable, easy-to-clean materials made to last\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1010\" data-end=\"1065\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"1012\" data-end=\"1065\"\u003e\u003cstrong\u003eChic design that pairs with any outfit or season\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881624098,"sku":"PMTOTEBAG","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/217.png?v=1779316162"},{"product_id":"post-birth-relief-spray","title":"Post Birth Relief Spray","description":"\u003cp data-end=\"254\" data-start=\"191\"\u003e\u003cstrong data-end=\"254\" data-start=\"191\"\u003eYou've done the hard part. Now it's time to heal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"570\" data-start=\"256\"\u003eA postpartum essential. Our Post Birth Relief Spray is a gentle, no-touch mist designed to deliver instant relief to tender, swollen or inflammed vaginal are after delivery. Whether you’ve experienced grazing, tearing, stitches, or general discomfort, this powerful yet soothing postnatal spray has your recovery covered.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"863\"\u003eA \u003cstrong data-start=\"492\" data-end=\"541\"\u003enatural and safe alternative to numbing spray\u003c\/strong\u003e, it’s expertly formulated with Witch Hazel, Aloe Vera, Cucumber Extract, and the world’s first use of Native New Zealand Mānuka in a postnatal spray. Our blend hydrates delicate skin, soothes inflammation, and supports the body’s natural healing, without any harsh or synthetic ingredients.\u003c\/p\u003e\n\u003cp data-end=\"994\" data-start=\"900\"\u003eA must-have for your hospital bag, bathroom shelf, and every moment of postpartum healing. \u003cmeta charset=\"utf-8\"\u003eBecause recovery deserves the same care as birth.\u003c\/p\u003e\n\u003cp data-end=\"994\" data-start=\"900\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1043\" data-start=\"998\"\u003e\u003cstrong\u003eProvides instant cooling relief after birth\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1092\" data-start=\"1046\"\u003e\u003cstrong\u003eHelps reduce swelling and soothe sensitivity\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1141\" data-start=\"1095\"\u003e\u003cstrong\u003eSupports healing of minor tears and stitches\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1215\" data-start=\"1144\"\u003e\u003cstrong\u003eEasy, upside-down spray\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1271\" data-start=\"1218\"\u003e\u003cstrong\u003eMidwife \u0026amp; obstetrician approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1271\" data-start=\"1218\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eTrusted and used in hospitals\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1529\"\u003eHypoallergenic. Free from phthalates, and synthetic fragrances.\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414882246690,"sku":"PMPBS100","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-image-post-birth-spray-witch-hazel-aloe-labour-vulva-spray_f05a8bb1-d829-4491-97bf-720e732f1bd6.png?v=1779316154"},{"product_id":"postpartum-recovery-kit","title":"Birth \u0026 Postpartum Recovery Kit","description":"\u003cp data-end=\"229\" data-start=\"168\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 31% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"229\" data-start=\"168\"\u003eYour birth \u0026amp; postpartum recovery essentials. \u003cstrong data-end=\"229\" data-start=\"168\"\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong data-end=\"229\" data-start=\"168\"\u003eNOW beautifully bundled in a LUXE Cosmetic Bag.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"410\" data-start=\"231\"\u003eThis thoughtfully curated recovery kit is designed to bring comfort, calm, and care to your birth prep and postpartum journey, helping you feel supported during one of life’s biggest transitions.\u003c\/p\u003e\n\u003cp data-end=\"769\" data-start=\"456\"\u003eSoothe tender areas, hydrate sensitive skin, and support your body as it heals. Whether you're gifting a new mama or preparing yourself, the Birth \u0026amp; Postpartum Recovery Kit is your invitation to prioritise rest, relief, and restoration.\u003c\/p\u003e\n\u003cp data-end=\"769\" data-start=\"456\"\u003e\u003cstrong\u003e30ml Perineal Massage Oil:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003eSupport your body’s natural strength with our gentle, yet powerful Perineal Massage Oil. Expertly blended with Evening Primrose Oil, Apricot Kernel Oil, Calendula, and Vitamin E.\u003c\/p\u003e\n\u003cp data-end=\"987\" data-start=\"771\"\u003e\u003cstrong data-end=\"804\" data-start=\"771\"\u003e100ml Post Birth Relief Spray:\u003c\/strong\u003e A cooling, calming mist made with Aloe Vera, Manuka, and Witch Hazel to soothe inflammation after birth. Loved by mamas and used in birthing bags everywhere.\u003c\/p\u003e\n\u003cp data-end=\"1144\" data-start=\"989\"\u003e\u003cstrong\u003e400ml Peri Wash Bottle:\u003c\/strong\u003e\u003cstrong data-end=\"1012\" data-start=\"989\"\u003e \u003c\/strong\u003eDesigned to bring gentle relief during those early days postpartum. Perfect for use after toilet trips or anytime you need a little extra care down there.\u003c\/p\u003e\n\u003cp data-end=\"1144\" data-start=\"989\"\u003e\u003cstrong data-end=\"1012\" data-start=\"989\"\u003e35ml Nipple Butter:\u003c\/strong\u003e A rich, beeswax based balm clinically shown to increase hydration by 46% in just 14 days. Safe for baby, deeply restorative for you.\u003c\/p\u003e\n\u003cp data-end=\"1471\" data-start=\"1324\"\u003e\u003cstrong data-end=\"1363\" data-start=\"1324\"\u003eReusable Nursing Pad Set:\u003c\/strong\u003e Ultra-soft and absorbent pads made from bamboo and cotton. Gentle on tender skin and better for the planet. 2 pads per set.\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414882508834,"sku":"PMBAPPRK","price":145.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-postpartum-recovery-kit-perineal-massage-oil-post-birth-spray-nipple-butter-nursing-pads-peri-wash-bottle_1589dc3f-cadc-43a3-bf15-684999c1f4da.png?v=1779316154"},{"product_id":"nursing-pad-set-copy","title":"Exfoliating Mitt","description":"\u003cp data-end=\"238\" data-start=\"31\"\u003eSmooth skin, made simple. \u003cbr\u003e\u003cbr\u003eOur exfoliating Mitt is made from natural bamboo fibres to gently buff away dry skin, leaving your body soft, radiant, and ready to absorb moisture more effectively.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMade to use with our Body Scrub.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"466\" data-start=\"240\"\u003ePerfect for prepping the skin before applying your favourite Belly \u0026amp; Body Oil, it helps stimulate circulation and support healthy cell renewal, an essential ritual for glowing, comfortable skin through pregnancy and beyond.\u003c\/p\u003e\n\u003cul data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"678\" data-start=\"468\"\u003e\n\u003cli data-end=\"515\" data-start=\"468\"\u003e\n\u003cp data-end=\"515\" data-start=\"470\"\u003eMade from sustainably sourced bamboo fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"563\" data-start=\"516\"\u003e\n\u003cp data-end=\"563\" data-start=\"518\"\u003eGently buffs and smooths without irritation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"617\" data-start=\"564\"\u003e\n\u003cp data-end=\"617\" data-start=\"566\"\u003eHelps improve absorption of oils and moisturisers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"648\" data-start=\"618\"\u003e\n\u003cp data-end=\"648\" data-start=\"620\"\u003eReusable and easy to clean\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-is-last-node=\"\" data-end=\"678\" data-start=\"649\"\u003e\n\u003cp data-is-last-node=\"\" data-end=\"678\" data-start=\"651\"\u003eSuitable for all skin types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414882476066,"sku":"PMBATHM","price":9.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-body-scrub-mit-replenish-skin-gentle_1.png?v=1779316154"},{"product_id":"magnesium-body-rub-mini","title":"Magnesium Body Rub Mini","description":"\u003cp\u003eTarget relief and \u003cmeta charset=\"utf-8\"\u003efast-acting comfort for aches and pains.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur natural, physio-recommended Magnesium Body Rub has been expertly formulated using both Magnesium and \u003cspan\u003eSyriCalm™\u003c\/span\u003e to help ease discomfort, promote muscle relaxation, encourage suppleness and deep sleep. 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