{"title":"Pregnancy","description":"","products":[{"product_id":"exfoliating-body-scrub","title":"Body Scrub","description":"\u003cp class=\"paragraph\" style=\"margin: 0cm; vertical-align: baseline;\" data-mce-fragment=\"1\"\u003eThis lush body exfoliant combines a nutrient-rich blend of Coconut oil, Bamboo powder, Shea butter, Pomegranate seed oil, and finely ground Pumice to refresh, replenish, and hydrate your skin. With 100% naturally derived ingredients, this scrub will gently exfoliate and hydrate - leaving your growing and stretching skin feeling ultra soft and silky smooth.\u003c\/p\u003e\n\u003cp class=\"paragraph\" style=\"margin: 0cm; vertical-align: baseline;\" data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGently exfoliates \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes skin cell regeneration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eHelps prevent stretch marks \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eImprove existing scarring \u003cspan class=\"eop\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eIntense nourishment and hydration\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eRich in antioxidants \u003c\/span\u003e\u003cspan class=\"eop\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eGentle \u0026amp; non-allergenic\u003c\/span\u003e\u003cspan class=\"eop\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan class=\"normaltextrun\" data-mce-fragment=\"1\"\u003eSafe for use during pregnancy \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for use on all skin types. \u003c\/span\u003e\u003cspan\u003eDermatologically tested and approved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881689634,"sku":"PMBS01","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-stretch-mark-body-scrub-200ml_2.png?v=1779316158"},{"product_id":"muslin-wash-cloths","title":"Muslin Baby Washcloth 3pk","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eThe softest addition to your baby's bath time routine. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMade with love and care, these washcloths are designed to pamper your little one while being gentle on their delicate skin. Perfect for everyday use - bathing, nappy changes, and general day-to-day spills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eHypoallergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoft \u0026amp; gentle on baby's skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMulti-purpose for everyday use\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEco-friendly\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePerfect for gifting \u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIncludes 3 x washcloths, 30cm x 30cm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur Baby Muslin Washcloths are a testament to our commitment to quality, safety, and sustainability. \u003c\/span\u003e\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881394722,"sku":"PMMUS3PK","price":24.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/204.png?v=1779316162"},{"product_id":"belly-body-oil","title":"Belly \u0026 Body Oil","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eGrowing, stretching, tight skin? We get it, Mama. \u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBoosts skin elasticity to help prevent stretch marks\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants  \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndependently clinically tested and proven to reduce the appearance of stretch marks. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. \u003c\/p\u003e\n\u003cp\u003eRecommended 2-3 bottles per pregnancy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881755170,"sku":"PMBO01","price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml.png?v=1779316158"},{"product_id":"magnesium-body-rub","title":"Magnesium Body Rub","description":"\u003cp\u003eTarget relief and \u003cmeta charset=\"utf-8\"\u003efast-acting comfort for aches and pains.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur natural, physio-recommended Magnesium Body Rub has been expertly formulated using both Magnesium and \u003cspan\u003eSyriCalm™\u003c\/span\u003e to help ease discomfort, promote muscle relaxation, encourage suppleness and deep sleep. D\u003cspan class=\"S1PPyQ\"\u003eesigned for\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"S1PPyQ\"\u003eself-massage to help alleviate common discomforts such as cramping, carpel tunnel, joint pain and muscle tension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMagnesium and SyriCalm™ blend \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases discomfort, aches and pains\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports relief and relaxation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes deep, restful sleep\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and hydrates skin \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle on skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDermatologically tested and approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis creamy blend features a subtle 100% natural fragrance of peppermint.\u003c\/p\u003e\n\u003cp\u003eFree from phthalates.\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881656866,"sku":"PMMBR01","price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-magnesium-body-rub-sleep-support-relaxation-muscle-relief-120ml.png?v=1779316158"},{"product_id":"belly-hydration-mask","title":"Belly Hydration Mask","description":"\u003cp class=\"MsoNormal\"\u003eA self-care moment to nourish and connect.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis 100% cotton sheet mask is infused with a luxurious, hydrating serum, designed to soothe stretching skin and help reduce the appearance of stretch marks. It delivers deep hydration while calming and soothing the skin.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePacked with skin-loving ingredients like Kakadu Plum (a potent source of Vitamin C to brighten and even skin tone), Ceramide Complex CLR™ (to lock in hydration and support the skin barrier), and Seaweed Extract (to soften and soothe), this belly mask treatment pampers your skin exactly when it needs it most and leaves you with a silky-soft belly. Nourishing Avocado Extract and moisture-retaining Hyaluronic Acid work in harmony to relieve dryness and support skin elasticity as your body grows and changes.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eVisibly improves skin texture, targeting uneven tone\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eHelps reduce the appearance of stretch marks\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eStrengthens skin barrier and provides long-lasting hydration\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and calms tight, itchy, dry skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWINNER - 2025 Best Innovative Product, NZ Society of Cosmetic Chemists\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNo rinsing required, just a beautiful belly ritual to pause and connect.\u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% natural fragrance. Free from Phthalates.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881820706,"sku":"PMBHM50","price":24.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-belly-hydration-mask-stretchmarks-50ml.png?v=1779316162"},{"product_id":"belly-spa-kit","title":"Belly Spa Kit","description":"\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 20% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eA luxurious at-home pregnancy spa experience. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis beautifully curated self-care set is designed to pamper your body, indulge your senses, and create a moment of calm connection, just for you.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis \u003cb\u003ethree-step routine\u003c\/b\u003e \u003cb\u003eis the ultimate pamper session,\u003c\/b\u003e designed to hydrate, soften, and nourish your skin during pregnancy with gentle, botanical blends. Whether you're gifting a mama-to-be or treating yourself, the Belly Spa Kit is your invitation to slow down, soak it in, and savour every moment of this incredible journey.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBody Scrub 75mL: \u003c\/strong\u003eThis skin-smoothing, lush exfoliant is a blend of Coconut Oil, Bamboo Powder, Shea Butter, Pomegranate Seed Oil, and finely ground Pumice to gently buff away dry skin while delivering deep hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3 x Belly Hydration Masks: \u003c\/strong\u003eInfused with a luxurious serum featuring Kakadu Plum, Ceramide Complex CLR™, and Seaweed Extract to brighten, soothe, and support the skin barrier, plus Avocado Extract and Hyaluronic Acid to relieve dryness and support elasticity. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelly \u0026amp; Body Oil 50mL: \u003c\/strong\u003eThe iconic, best-selling Belly Oil, affectionately known as liquid gold is a non-greasy stretch mark oil packed with powerful botanicals to nourish skin and support elasticity. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414882017314,"sku":"PMBSK","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-belly-spa-kit-oil-scrub-mask-pregnancy-gift-1.png?v=1779316154"},{"product_id":"10ml-belly-oil","title":"Belly \u0026 Body Oil Mini","description":"\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eGrowing, stretching, tight skin? We get it, Mama. The Belly \u0026amp; Body Oil Mini serves as the perfect introduction to our liquid gold Belly \u0026amp; Body Oil or as a convenient mini-size for a weekend getaway.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, plant-based ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eBoosts skin elasticity and helps to prevent stretch marks\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases skin tightness and itching\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eImproves appearance of existing scars\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports collagen production\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRich in antioxidants\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle \u0026amp; non-allergenic\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFormulated specifically for pregnant woman and suitable for use on all skin types. Safe to use pre and postpartum. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% natural fragrance. Free from Phthalates.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881853474,"sku":"PMBOS10","price":14.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-stretch-mark-belly-oil-cream-lotion-firming-145ml_2.png?v=1779316162"},{"product_id":"perineal-massage-oil","title":"Perineal Massage Oil","description":"\u003cp data-start=\"144\" data-end=\"192\"\u003ePrepare, protect, and empower your body for birth. \u003cstrong\u003ePerineal massage makes all the difference.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003eSupport your body’s natural strength with our gentle, yet powerful Perineal Massage Oil. Expertly blended with Evening Primrose Oil, Apricot Kernel Oil, Calendula, and Vitamin E, this nourishing formula promotes skin elasticity and resilience, helping to prepare delicate skin for birth and reduce the risk of tearing.\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"528\" class=\"\"\u003e\u003cstrong\u003eClinically proven to help reduce tearing and support a faster, smoother recovery.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports skin elasticity and resilience\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"159\" data-start=\"114\"\u003eHelps reduce the risk of perineal tearing\u003c\/strong\u003e during birth\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003eLower the likelihood of an episiotomy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003e\u003cstrong data-end=\"237\" data-start=\"184\"\u003e\u003cstrong data-end=\"370\" data-start=\"346\"\u003eIncreases blood flow\u003c\/strong\u003e, promoting healthier skin and muscle tissue\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eEncourages post-birth recovery \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eSupports wound healing \u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-fareast-language: EN-GB;\"\u003eHelps lower the risk of incontinence\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eRefer to our comprehensive \u003ca rel=\"noopener\" href=\"https:\/\/www.puremama.com\/blogs\/truths\/perineal-massage-techniques-benefits-and-faqs-your-complete-guide-4\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePerineal Massage Guide\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e for tips and techniques. \u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1137\" class=\"\"\u003eNo rinsing required. \u003c\/p\u003e\n\u003cp\u003eSuitable for use on all skin types. 100% fragrance-free. Free from Phthalates. Hypoallergenic and Nut Free. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881787938,"sku":"PMPMO30","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-perineal-massage-oil-birth-prep-reduce-tearing-and-episotomy_fd13c28d-6ca9-4ac3-afbd-9fc6a92bc2d1.png?v=1779316155"},{"product_id":"pregnancy-care-set","title":"Pregnancy Care Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 12% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore than just skincare, this set is a luxurious ritual of nourishment and connection. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to support you through pregnancy and beyond, this expertly formulated trio combines nutrient-rich, high-performance natural ingredients to hydrate, nourish, and support your skin every step of the way. \u003c\/p\u003e\n\u003cp\u003eRECEIVE A \u003cspan style=\"text-decoration: underline;\"\u003eFREE EXFOLIATING MITT\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e*All full size products*\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelly \u0026amp; Body Oil: \u003c\/strong\u003eA nourishing blend of antioxidant-rich Rosehip, Vitamin E, \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAlmond, Avocado\u003c\/span\u003e \u0026amp; Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must from the first-trimester. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBody Scrub: \u003c\/strong\u003eA creamy blend of organic Coconut Oil, Bamboo Powder and ground Pumice to gently exfoliate and nourish a growing bump throughout pregnancy. Recommended to use before applying the Pure Mama Belly Oil. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMagnesium Body Rub: \u003c\/strong\u003eA targeted, magnesium-infused massage cream designed to relieve muscle tension, restless legs, cramping, support deep sleep, and promote relaxation. Expertly formulated with Magnesium and SyriCalm™, a natural skin anti-inflammatory. \u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414882115618,"sku":"PMPCS","price":165.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-pregnancy-care-set-belly-body-oil-magnesium-body-rub-body-scrub_2.png?v=1779316162"},{"product_id":"nursing-balm","title":"Nipple Butter","description":"\u003cp data-start=\"489\" data-end=\"544\"\u003e\u003cstrong data-start=\"489\" data-end=\"544\"\u003eYour go-to nourishing balm for breastfeeding mamas.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"546\" data-end=\"693\"\u003eA 100% natural and organic butter designed to \u003cstrong data-start=\"592\" data-end=\"638\"\u003emoisturise, soften, and condition dry skin\u003c\/strong\u003e, offering comforting support throughout breastfeeding.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"907\"\u003eThis buttery balm helps keep skin feeling \u003cstrong data-start=\"737\" data-end=\"760\"\u003esupple and hydrated\u003c\/strong\u003e with a blend of high-quality, plant-based ingredients including Calendula, New Zealand native Kawakawa, Shea Butter, and Marshmallow Root extract.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1004\"\u003eWith an easy flip-top lid, this non-sticky, gentle balm is \u003cstrong data-start=\"968\" data-end=\"1003\"\u003efragrance free and lanolin free\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1004\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1025\" data-end=\"1059\"\u003e\u003cstrong\u003e+ Provides instant-feeling comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1103\"\u003e\u003cstrong\u003e+ Helps moisturise and condition dry skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1148\"\u003e\u003cstrong\u003e+ Helps support the skin’s natural barrier\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1151\" data-end=\"1178\"\u003e\u003cstrong\u003e+ Gentle and non-allergenic\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1216\"\u003e\u003cstrong\u003e+ Baby-friendly (no need to wipe off)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1216\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1298\"\u003eFormulated specifically for breastfeeding women and suitable for all skin types.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1377\"\u003eNot breastfeeding anymore? It also works beautifully as an everyday lip balm.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414882050082,"sku":"PMNB01","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-nipple-butter-cream-35ml_92f45870-72da-4bff-8903-f748e3b9f4ce.png?v=1779316158"},{"product_id":"luxe-large-tote-bag","title":"Luxe Large Tote Bag","description":"\u003cp data-start=\"238\" data-end=\"513\"\u003eYour new everyday essential. Our Luxe Large Tote Bag is designed to keep up with life on-the-go, with room for all of your daily essentials \u003cem data-start=\"376\" data-end=\"381\"\u003eand\u003c\/em\u003e baby's. Crafted from premium materials and finished with thoughtful details, it’s the perfect blend of form and function.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"794\"\u003eWhether you’re heading to work, the gym, the farmer’s market or the airport, this carryall does it all. Featuring a structured silhouette, interior pocket, and sturdy straps that sit comfortably on the shoulder, it’s your go-to for stylish storage.\u003c\/p\u003e\n\u003cul data-start=\"820\" data-end=\"1065\"\u003e\n\u003cli data-start=\"820\" data-end=\"892\"\u003e\n\u003cp data-start=\"822\" data-end=\"892\"\u003e\u003cstrong\u003eSpacious main compartment fits a laptop, lunch, spare shoes and more\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"893\" data-end=\"959\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"895\" data-end=\"959\"\u003e\u003cstrong\u003eInterior pockets to keep essentials organised and within reach\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"960\" data-end=\"1009\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"962\" data-end=\"1009\"\u003e\u003cstrong\u003eDurable, easy-to-clean materials made to last\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1010\" data-end=\"1065\" style=\"font-weight: bold;\"\u003e\n\u003cp data-start=\"1012\" data-end=\"1065\"\u003e\u003cstrong\u003eChic design that pairs with any outfit or season\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414881624098,"sku":"PMTOTEBAG","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/217.png?v=1779316162"},{"product_id":"bump-love-set","title":"Bump Love Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSAVE 15% ON FULL PRICED ITEMS.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe ultimate belly care duo, featuring the liquid-gold Belly \u0026amp; Body Oil and luxurious Body Scrub, \u003c\/strong\u003edesigned to nourish, exfoliate, and support your growing, stretching skin.\u003c\/p\u003e\n\u003cp\u003eThis antioxidant-rich\u003cstrong\u003e \u003c\/strong\u003estretch mark prevention set provides your belly, boobs and hips with a two-step routine to enrich growing and tight skin, boost skin elasticity and provide intense hydration to leave skin ultra soft and smooth.\u003c\/p\u003e\n\u003cp\u003ePLUS, RECEIVE A \u003cspan style=\"text-decoration: underline;\"\u003eFREE EXFOLIATING MITT.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1 - Body Scrub: \u003c\/strong\u003eA creamy blend of organic Coconut Oil, Bamboo Powder and ground Pumice to gently exfoliate and nourish a growing bump throughout pregnancy. Gently sloughs away dead skin and promotes skin cell regeneration. Recommended to use before applying the Pure Mama Belly \u0026amp; Body Oil. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2 - Belly \u0026amp; Body Oil: \u003c\/strong\u003eA nourishing blend of antioxidant-rich Rosehip, Vitamin E, \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAlmond, Avocado\u003c\/span\u003e \u0026amp; Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must from the first-trimester.\u003c\/p\u003e\n\u003cp\u003e*All full size products*\u003c\/p\u003e\n\u003cp\u003eThe perfect gift for Mama. \u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414882181154,"sku":"PMBLS","price":105.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-bump-love-set-belly-body-oil-body-scrub-stretch-mark-oil_1_2d2ee287-18d5-42b2-b8c6-0a25abb7bb5d.png?v=1779316158"},{"product_id":"nursing-pad-set-copy","title":"Exfoliating Mitt","description":"\u003cp data-end=\"238\" data-start=\"31\"\u003eSmooth skin, made simple. \u003cbr\u003e\u003cbr\u003eOur exfoliating Mitt is made from natural bamboo fibres to gently buff away dry skin, leaving your body soft, radiant, and ready to absorb moisture more effectively.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMade to use with our Body Scrub.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"466\" data-start=\"240\"\u003ePerfect for prepping the skin before applying your favourite Belly \u0026amp; Body Oil, it helps stimulate circulation and support healthy cell renewal, an essential ritual for glowing, comfortable skin through pregnancy and beyond.\u003c\/p\u003e\n\u003cul data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"678\" data-start=\"468\"\u003e\n\u003cli data-end=\"515\" data-start=\"468\"\u003e\n\u003cp data-end=\"515\" data-start=\"470\"\u003eMade from sustainably sourced bamboo fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"563\" data-start=\"516\"\u003e\n\u003cp data-end=\"563\" data-start=\"518\"\u003eGently buffs and smooths without irritation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"617\" data-start=\"564\"\u003e\n\u003cp data-end=\"617\" data-start=\"566\"\u003eHelps improve absorption of oils and moisturisers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"648\" data-start=\"618\"\u003e\n\u003cp data-end=\"648\" data-start=\"620\"\u003eReusable and easy to clean\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-is-last-node=\"\" data-end=\"678\" data-start=\"649\"\u003e\n\u003cp data-is-last-node=\"\" data-end=\"678\" data-start=\"651\"\u003eSuitable for all skin types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":45414882476066,"sku":"PMBATHM","price":9.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-body-scrub-mit-replenish-skin-gentle_1.png?v=1779316154"},{"product_id":"magnesium-body-rub-mini","title":"Magnesium Body Rub Mini","description":"\u003cp\u003eTarget relief and \u003cmeta charset=\"utf-8\"\u003efast-acting comfort for aches and pains.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003eOur natural, physio-recommended Magnesium Body Rub has been expertly formulated using both Magnesium and \u003cspan\u003eSyriCalm™\u003c\/span\u003e to help ease discomfort, promote muscle relaxation, encourage suppleness and deep sleep. D\u003cspan class=\"S1PPyQ\"\u003eesigned for\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"S1PPyQ\"\u003eself-massage to help alleviate common discomforts such as cramping, carpel tunnel, joint pain and muscle tension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMagnesium and SyriCalm™ blend \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEases discomfort, aches and pains\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports relief and relaxation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePromotes deep, restful sleep\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSoothes and hydrates skin \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentle on skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDermatologically tested and approved\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis creamy blend features a subtle 100% natural fragrance of peppermint.\u003c\/p\u003e\n\u003cp\u003eFree from phthalates.\u003c\/p\u003e","brand":"PURE MAMA AU","offers":[{"title":"Default Title","offer_id":46076452929570,"sku":"PMMBRS11","price":14.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2650\/4482\/files\/pure-mama-product-imagery-magnesium-body-rub-sleep-support-relaxation-muscle-relief-11ml_2.png?v=1784754673"}],"url":"https:\/\/au.puremama.com\/collections\/pregnancy.oembed","provider":"PURE MAMA Skincare AUS","version":"1.0","type":"link"}