Your new self-care ritual

#1 best selling stretch mark oil

100% of women saw a noticeable difference in the appearance of their stretch marks within 30 days.*

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Introducing the all-new Scar Care Collection

Scar Care. Redefined.

A world-class scar care system, recommended by experts, and designed to support every stage of post-surgical scar management.

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Your birth and postpartum essentials sorted

Prepare with confidence

Thoughtfully designed essentials to comfort, heal, and support you through birth and postpartum recovery.

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The perfect gift for her.

Discover why our curated gift sets are so popular. FREE gift with every set!

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Clinically proven skincare designed for pregnancy, birth, and beyond. Our natural and organic performance formulas are made to support your skin through every stage. Loved and trusted by over 200,000 women.

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Our skin-loving line up. Expertly formulated and recommended, to deliver real results.

Belly & Body Oil

90%

of women saw an improvement in the visibility of stretch marks in 30 days.

Rich in antioxidants, this nourishing blend promotes dermal elasticity, deeply hydrates the skin and helps reduce the appearance of stretch marks.

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  • Best seller
  • EARN 69 REWARD POINTS
Belly & Body Oil
$69.00

CLINICALLY PROVEN REAL RESULTS

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Birth & Postpartum Recovery Kit
Birth & Postpartum Recovery Kit
  • INCLUDES LUXE COSMETIC BAG
  • EARN 145 REWARD POINTS
Birth & Postpartum Recovery Kit
$145.00

BIRTH & POSTPARTUM ESSENTIALS

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NEW Complex Scar Serum
NEW Complex Scar Serum
  • WORLD'S FIRST SCAR SERUM
  • EARN 129 REWARD POINTS
NEW Complex Scar Serum
$129.00

C-SECTION SCAR SUPPORT

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Nourishing every stage of motherhood.

Pregnancy Essentials

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Birth & Postpartum Essentials

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"Pure Mama is redefining pregnancy skincare, combining the power of high-performance natural ingredients, typically reserved for luxury facial products, with the specific needs of motherhood."
'I've officially broken up with moisturiser and this body oil is the reason why. There's one body oil that's fully converted me to the slick life, it's this Pure Mama's Belly & Body Oil." - Jessica Clark. Mamamia, Managing Editor
Kourt says she used this body scrub “around three times a week.” This gentle exfoliant is safe to use both pre and postpartum and creates the perfect base for all of the creams and oils ahead. Poosh
"Pregnant women are raving about this best-selling belly & body oil that helps prevent stretch marks and soothes itchy skin: It's liquid gold." Matilda Rudd for Daily Mail Australia
“This pregnancy care kit from New Zealand has been flying off the shelf,” says Elle Wang, founder of Emilia George, for FORBES

Scar care. Redefined.

Every scar tells a different story, and every stage of healing asks for something different from your skin.

That's why we've broken scar recovery down into each phase, so you know exactly what your scar needs, when it needs it.

Explore our stage-by-stage guide, discover the recommended care for your point in recovery, and if you're ready to build your routine, save 10% with our Complete Scar Care Bundle.

Natural and organic ingredients

Discover our Liquid Gold Belly & Body Oil unlike any other. Crafted with world-class formulations and potent botanical ingredients you won’t find anywhere else.

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ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

SWEET ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

SWEET ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

Our promise

Clean beauty to the highest standard. We uphold ourselves to provide the absolute best for mamas and their skin. Our distinctive, naturally powerful blends support woman throughout pregnancy, postpartum and beyond.

Award winning natural skincare

expertly formulated

Recommended by women's health experts.

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  • MADE IN NEW ZEALAND
  • ORGANIC INGREDIENTS
  • 100% NATURAL FRAGRANCE
  • CLINICALLY TESTED
  • NON-TOXIC
  • Pregnancy safe
  • DERMATOLOGIST APPROVED
  • Paraben free
  • Cruelty free
  • MADE IN NEW ZEALAND
  • ORGANIC INGREDIENTS
  • 100% NATURAL FRAGRANCE
  • CLINICALLY TESTED
  • NON-TOXIC
  • Pregnancy safe
  • DERMATOLOGIST APPROVED
  • Paraben free
  • Cruelty free